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+Status: draft
+Title: C.R.E.A.M.
+Date: 2019-01-3
+Category:
+Tags:
+Slug: CREAM
+Lang: en
+Summary:
+ Ethics, philosophy and random thoughts.
+
+
+
+In this year I focused on the business part of ElenQ Technology and tried to
+make it a profitable business. I'd like to share more about my actual job at
+ElenQ Technology soon, but that's not probably going to happen in this post.
+
+Let me tell you what's not my job instead: Looking for profitability is not my
+job, or it shouldn't be at least. Agree?
+
+It's being a lot of fun to see me struggle with that part of the business,
+where my tech expertise or my engineering skills have nothing to do with the
+result. It's true that, somehow, the rational thinking skills derived from
+engineering, programming or so are useful, but there's not direct relationship.
+
+So, if you take the decision to run your own thing, be prepared to deal with
+all this stuff.
+
+Don't get me wrong, I'm not complaining, I'm just thinking about it.
+
+That said, I'd also like to add the fact that ElenQ Technology has a not very
+common component that makes this discussion much more interesting: we have
+ethics. More than that, the most important point there is that we have **our
+own** ethics so we need to align our goals with our clients' quite often and
+that's a complex issue.
+
+Nothing really hard if you work for companies or people that have an ethical
+component you'd think, right?
+
+Also, in the case they don't it sounds impossible to run this kind of business, huh?
+
+Ok, I'll try to answer from my (biased) perspective. But I need some context
+before tackling such a complex topic.
+
+...
+
+
+Wu-Tang said:
+
+> Cash rules everything around me
+> C.R.E.A.M., get the money
+> Dollar dollar bill, y'all
+
+I think they were right, even if they have been misinterpreted many times.
+
+
+